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Retaining and Motivating Employees in Small Business

In this telewebinar you’ll learn:

  • Motivation without spending a dime.
  • 5 step model on how to make your business the best place to work.
  • Top 10 reasons why employees leave their jobs and how to prevent it.
  • 12 simple tips on how to build a winning team.
  • Motivating Baby Boomers, Generation X and Generation Y.
  • And much, much more.

Have you noticed recently how more and more businesses in every category have signs in their store windows and offices offering “Apply within” job opportunities?
Have you also noticed in your local newspapers, pages and pages of “Help Wanted” ads?
As I have been teaching in my workshops over the past few years, the true culprit is the retiring Baby Boomer.

The Baby Boomer Generation is a HUGE demographic and they are retiring in droves.
The Generation X coming up behind the Boomers is a TINY demographic in comparison, thus leaving a gaping hole in the North American workforce that will be impossible to fill in the foreseeable future.

Where does that leave you as a small business owner?
The answer to that question is dependent on your ability to create a culture within your business that entices your employees to stay with you, as well as remaining productive and motivated.
Note: The only thing worse than having an employee quit you and go work for a competitor, is to have an employee QUIT and stay with you.

The 4 most common requests I get from my workshop participants are:

  • 1) How do I motivate employees to be more productive and happier in their job?
  • 2) How can I retain my key employees?
  • 3) How can I manage my people better?
  • 4) How do I learn simple management techniques?

With the upcoming crisis of “worker shortage” approaching as a result of the “Baby Boomer” retiring, retaining and motivating key employees is of critical concern for Small Business.
For that reason, I have created a telewebinar entitled: “Retaining and Motivating Employees in Small Business”

I was recently asked the question, “What qualifies you to deliver this type of telewebinar?
My answer is not typical. Although I have owned and managed businesses in the past, they have been usually small businesses (2 & 3 employees). However, in my past, I was president and producer of a very successful musical theatre company for 5 years. At any given time I managed 85-100 people (mostly volunteers). I lead that company from the brink of bankruptcy to a very profitable position during that time. In all modesty, if I can motivate and manage a group of egocentric theatre folks, I feel qualified to lead this telewebinar.

Why the “Retaining and Motivating Employees in Small Business” Telewebinar?
As a previous Small Business Owner, I know the feeling of frustration when a valuable well trained employee leaves you to go to a competitor and you know it wasn’t necessarily for money. Many of you are like me, when I had my businesses, I had no formal management expertise, no understanding of motivation other than my own excitement and passion about my business.
It is my opinion that Small Business is the most vulnerable in this ever-changing world where good employees will soon be at a premium.

After some serious thought and study, I decided to create the “Retaining and Motivating Employees in Small Business” telewebinar.

This workshop is about “Simplicity”. It is about offering simple insights & techniques that can be implemented immediately to make changes in your business and create the necessary “foundation” for motivating your existing employees.

Who should attend the “Retaining and Motivating Employees in Small Business” Telewebinar?
Business Owners, Managers, and Key Employees should attend this workshop. The goal is to simplify a message of appreciation and respect within your business.

What is the “Retaining and Motivating Employees” Telewebinar?
This telewebinar is about keeping the key people you already have. It is an interactive telewebinar and is broken down into 3 distinctive areas:

  • 1) An in-depth look-ahead at the North American workforce.
  • 2) How to manage as an owner/operator.
  • 3) How to retain and motivate your key employees.

To be very clear, this workshop is NOT about finding new employees or replacement employees.
Here are some of the points we will cover:

Part 1 The Future of The Workforce

  • A futuristic blueprint of the workplace.
  • Who will be working?
  • What role do the Baby Boomers (1946-1964) (7.6 million people) play?
  • How are the Gen X (1965-1976) (4.1 million people) taking up the slack?
  • What do the Gen Y (1977-1998) (7.5 million people) want?
  • How will this phenomenon affect your business?

Part 2 Your life as an owner/operator

  • What good owner/operators must do as managers.
  • Managing Employees: How to reprimand.
  • What great owner/operators do to improve retention.
  • As a owner/operators, how and when to delegate.
  • Managing Baby Boomers and their expectations.
  • Managing Generation X and their expectations.
  • Managing Generation Y and their expectations.

Part 3 Motivating and Retaining Employees

  • Motivation without spending a dime.
  • Common sense guide to reduce employee turnover.
  • How to create a friendly working environment.
  • 5 ways to build morale.
  • 5 step model on how to make your business the best place to work.
  • Top 10 reasons why employees leave their jobs and how to prevent it.
  • 12 simple tips on how to build a winning team.
  • Motivating Baby Boomers.
  • Motivating Generation X.
  • Motivating Generation Y.

To reiterate, in my opinion, the singular biggest challenge facing small businesses in North America for the 21st Century will be keeping their best employees as well as hiring quality employees.


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